12.30.19 How To: Benefit from Email Marketing
Hey guys, as we are entering into the end of the year there is a topic I want to cover today! Today's goal is to discuss with you the benefits that come from email marketing. I also want to hit on a business who has email marketing down and why. I hope you enjoy this post and can learn a lot!
I found a few benefits that I want to share with you guys. I know sometimes we can feel annoyed by all the emails that run through our inbox, but from a business standpoint emails are a great marketing asset. Fat Rabbit Creative dives into 5 benefits that I want to share with you!
#1 - Emails Allow A More Targeted Audience
Email marketing allows control over who sees your ad. By targeting the audience you can help make sure that the content they receive in their inbox is suited to them! This allows more ease of customization and can foster a higher conversion rate.
#2 - Emails Allow Increased Brand Awareness
Every time an email is sent the consumer receiving it is exposed to your brand. The more times they see your brand the more they will recognize it and lean towards it when making buyer decisions.
#3 - Email Allows Distribution at Scale
Emails are super easy to share! It is so simple for someone to forward it on and become an advocate for you!
#4 - Email Allow A View of Metrics
Email allows for a more precise way to see how affective the ad really is! You can see how many deliver, how many are opened, how many links are clicked, etc. This is something you can't always measure with other ads.
#5 - Email Allows a Cost-Effective Way to Market
The costs associated with email is very minimal. You do not have the typical expenses that goes with TV or print ads. This also means the ROI is higher too! Roughly $40 are made for ever $1 spent. This is for sure very worth it!
I found a few benefits that I want to share with you guys. I know sometimes we can feel annoyed by all the emails that run through our inbox, but from a business standpoint emails are a great marketing asset. Fat Rabbit Creative dives into 5 benefits that I want to share with you!
#1 - Emails Allow A More Targeted Audience
Email marketing allows control over who sees your ad. By targeting the audience you can help make sure that the content they receive in their inbox is suited to them! This allows more ease of customization and can foster a higher conversion rate.
#2 - Emails Allow Increased Brand Awareness
Every time an email is sent the consumer receiving it is exposed to your brand. The more times they see your brand the more they will recognize it and lean towards it when making buyer decisions.
#3 - Email Allows Distribution at Scale
Emails are super easy to share! It is so simple for someone to forward it on and become an advocate for you!
#4 - Email Allow A View of Metrics
Email allows for a more precise way to see how affective the ad really is! You can see how many deliver, how many are opened, how many links are clicked, etc. This is something you can't always measure with other ads.
#5 - Email Allows a Cost-Effective Way to Market
The costs associated with email is very minimal. You do not have the typical expenses that goes with TV or print ads. This also means the ROI is higher too! Roughly $40 are made for ever $1 spent. This is for sure very worth it!
You might be wondering what this random Starbucks pictures has to do with emails. Well I want to tell you how Starbucks really captures on email marketing.
Starbucks uses their emails to engage with customers. They draw you in with loyalty perks and help give ways to make the most of your time at Starbucks. Their main goal of email marketing is to gain loyalty. Sendlane talks about how they do exactly that! Their main goal of emails is to raise awareness to their rewards program. They also keep their emails short and sweet! This is really good because it draws people in and gives them the info they need without having to search. I personally really enjoy this because I know exactly what they want me to know, and what benefits me easily. There is no effort involved with it. Below is an example of that!
I really like the way Starbucks goes about using email marketing. They are a great example to look after. Once you can get your email marketing going there are so many great benefits that can come with it!
I hope you guys learned a lot and enjoyed reading about the benefits of email marketing! Feel free to comment below. Until next time!
xx
Mollie
Great Blog. There are some wonderful points made. Small businesses seem to think social media is the case when it comes to customer acquisition. That may be the case sometimes but on the large scale, email marketing is where it is at. Good job.
ReplyDeleteI was honestly thinking the same thing when considering emails and how I hate spam emails! I hate seeing that I have a ton of new emails in my inbox but I did not realize that emails were so beneficial for business! Loved the blog!
ReplyDeleteI totally agree with Starbucks! I get emails from them and they make sure they focus on the main details without added clutter! Email marketing is a great way to get customers to become brand loyal! Great Blog!
ReplyDeleteI thought you made some very good points in your blog. what stood out most to me was the facts that many small businesses don't quite understand how important email marketing is. Social media is a great way to reach people initially, but to reach more people in a more effective manner, email is the way to go.
ReplyDeleteHey Mollie!
ReplyDeleteI love your point on how Email Marketing allows distribution at scale. I think a lot of the time, forwarding emails from different companies is the first thing that comes to mind. But if you have a big enough Target Market, that is such an easy way for your company to spread and bring in more users! Great Post!
I love the style of your blog and the content. I feel like we has a lot of similar tips, and reading your content was really enjoyable! Great post!
ReplyDelete