01.02.20 How to Use Display Advertising

Hey guys! I hope you had a happy New Year. There are so many great goals for 2020 and I hope you are able to accomplish yours. Today we are going to talk about Display Advertising!

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Above is an example of what a display ad looks like. Normally when I am on Quizlet studying for my test I see them all the time. Below I am going to list few things Track Maven discusses that you should know about display ads!

#1 - They Are Not Found in Search Results

These normally pop up on websites that are frequently used 

#2 - They Can be Interactive

These ads can include features that let you interact with them. They can be more than just a simple banner at the top of your screen

#3 - Retargeting Can be Used

This is when you see an ad on another website for something you just looked at on a different website 

#4 - They Can Create Brand Exposure

This helps expose your brand out there and can draw in visitors to your site

#5 - They Can be a Major Component

Making appealing ads can drive in viewers and leave them wanting to see what you're about

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A great example of a company that uses these ads is Nissan. They are a car company and I often see their ads pop up all the time. I love how they use visuals with their ads. Not only are the appealing, but they move. The interactive aspect of these are super awesome. It lets you experience a little bit of their website without evening having to change tabs. Once they get you in then you can learn more on their site. They do a really good job of ease of change between the tabs once you do switch over. They really hit on the interactive aspect and I love it! 

I hope you all enjoyed the post today. It was a really fun one. I love looking at the examples and seeing the creativity that other companies have when it comes to advertising! Like always feel free to drop a comment! Until next time.

xx 

Mollie