01.07.20 - How To Create Videos on Social Media

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Hey guys! Today's topic is a really fun one. We are going to go over tips for making videos on social media. Almost everyone is on social media anymore. There is no better place to market, but there are so many different forms you can take. Videos are just one way and personally I think they are really creative and a super cool way to draw people in!

Lyfe Marketing gives several tips for small businesses and social media video marketing. I am going to try to hit on a few of those for you guys today! Of course if you want more detail please check out their site. It is super resourceful!

Tip # 1 - Post Directly to the Site

No one wants to take a link to another site when you post a video, especially with Facebook. Make sure your video is compatible for whatever social media outlet you choose to use and that it stays on that site instead of transferring someone to another platform. These start playing automatically and are easier to draw in viewers.

Tip # 2 - Keep it Short

No one wants to watch a 5 minute video, they will scroll right past it. Keep them short, but useful. Make sure that it keeps the point you want to cover, but doesn't bore someone out in the process.

Tip # 3 - The First 10

The first 10 seconds matter. That is when people either decide to keep watching or scroll on. Make sure the 10 seconds capture them and keeps them from scrolling on. 

Tip # 4 - Tell A Story

Like yesterday's blog, storytelling is powerful. Being engaging is important and storytelling is a great way to capture attention. 

Tip # 5 - Utilize the Live Feature

This allows you to show what is happening in real time. People love live videos. Sometimes you can even get notifications that someone is going live and it draws people in. Going live is a creative way, and gives off a personal aspect too!

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Amazon's Instagram is a great example of how to incorporate videos. As you can see in the photo above, which is a screenshot of their Instagram page, they have 4 videos out of the 6 posts there. They try to incorporate more than just pictures into their feed to draw you in and keep you engaged. I really like how they also vary in length. If you go to their page and watch some of the videos, some are very short and fun, while others are more lengthy to add more of a story presence to it. They do a really good job of using that ability of video. They also have videos in their story highlights. Those are also such a great way of Amazon using the benefits of Instagram.

As always I hope you enjoyed your read. Feel free to leave a comment or check out my other blogs! Enjoy your Tuesday!

xx
Mollie