12.27.19 How To: Benefit from an SEO

Hey guys welcome back. Today our topic is about SEO's and the benefits that come with them. First off I want to start by defining our topic today. An SEO is a search engine optimization. Basically this just helps optimize how well your business can be found in a search engine.  On Lyfe Market they have a list of benefits that you can check out! Below I have a few listed to help lead you!

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Life Market gives about 45 benefits. If you are wanting more than that feel free to look into it. I am going to cover the best 5 benefits that an SEO equals!

Benefit 1 - SEO = Quality Traffic

When people are searching on Google, they are looking for something. By using SEO you can add in the information they are looking for. This means that when your site pops up it means you have what they are looking for. This means you do not have to pay to advertise your product, they found it on their own.

Benefit 2 - SEO Traffic = Conversion

Like in benefit 1, the people who find you site want what you have. This also means that the conversion rate is going to be high too. They know what they want and if you have it most likely they are going to either subscribe or buy your product.

Benefit 3 - SEO = Decrease in Cost/Acquisition

An SEO is free to an extent. It is less expensive than any advertising method. You can build your ranks without having to pay for an advertisement. 

Benefit 4 - SEO = 24/7 Promotion

An SEO is continual. Your rank does not disappear overnight. Traffic increases your rank and even while some are asleep others might be looking for it!

Benefit 5 - SEO = Long-Term Strategy

It might take time to move up in rankings, but you won't lose your ranking either. It takes time to move down the list, so once you are on the up, there's a good chance you'll stay on the up! 

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It is so smart to use an SEO. There is no reason why an SEO would not be beneficial. Even large brands use an SEO. A good example is Dillards. There is an overview on Alexa that shows what their SEO would look like! It gives us a chance to dive into the 2 topic of Keywords and Ranking. 

Keywords

There are 139.7 K total keywords used by Dillards. They are a larger retailer with several brands, so they can drive in a lot of keywords that help their optimization!

Their easiest ranked words include some of their brands: Aldo, Vans, Free People, Estee Lauder, etc. 

Some of their others ones include their products: red dresses, shoes, formal dresses, etc. 

There are so many options for keywords that it really helps their SEO. 

Rank

Dillards is ranked 6,129 in global engagement. Users usually spend about 3 minutes on the site. Compared to other sits similar to thyme they are a  little bit lower in search traffic and linking into it. 

Hopefully this helped give you some benefits of an SEO and what it looks like when you use an SEO. Thank you so much for reading and like always feel free to drop a comment! 

xx

Mollie