01.09.20 - How To: Market on Snapchat and TikTok

Hey guys! Welcome welcome. Today we are going to talk about two more social media platforms and how to market on them. It might be a longer post, so let's dive in quick! 

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Okay, first off is SnapChat. You might be like and are sitting here wondering how do you market on snapchat when it's just people sending videos back and forth to each other. Well guys, it is so much more than that. Between stories and the explore page, there is a great place to market. Lets dive into the tips I found on Our Social Times and learn from them!

Tip #1 - Know Your Audience

Like always know who you are targeting. Make sure your target market is on here and figure out how to reach them.

Tip #2 - Know Your Platform

If you don't know how to use snapchat, then being on it is a waste of time. Know what you are getting yourself into before you just on the ship. 

Tip #3 - Know Your Content

Know what you want to add either in your story or as your ad for in between something on the discovery page. Have a plan and run with it. Don't be afraid to schedule it out and go from there.

Tip #4 - Know Creativity

Find your style and go with it. Don't try to be something you're not just because you think it will work on here. Being authentic and creative is a where it's at. Find different ways to get your ads out and to use the story feature. 

Tip #5 - Create a Lens

Overall lenses are actually really expensive if you want everyone to be able to use it and see it. However, there is a cheaper alternative. You can create geolocations. This is a cheaper way to have your business pop up in the filter section. If you set a certain location, if anyone pulls up their filters while there, your business will pop up and they can use it and share it! 

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Buzzfeed Tasty is a great example of someone who has figured out how to market on Snapchat. They have short little videos on their account all the time! Tasty has all of these little cooking videos that fit perfect for snapchat. They have a platform on the discover page and run with it! They post every so often a video of recipes that they are making and want to share. They also add in the recipes at the end. They have found a platform to really shine on! 

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If you are anything like me, TikTok is fairly new and I don't know anything about it. Social Report has a really great article about what TikTok is and how to market on it. I'm going to highlight a few of their tips, but I encourage you to check out the site if you are new to TikTok like me! 

Tip #1 - Utilize Influencers

TikTok is a bunch of videos of people doing things. With that means there are a lot of influencers on here too! If you pay influencers to use your product in their videos it gets your name out. This source says that 1 in 3 consumers trust an influencers opinion on a brand.

Tip #2 - Make Your Own

If you are brave and want to conquer your own content, go for it! TikTok is still on the rise and being able to hop on this trend early can really help you. All it takes is one video to go viral, so it's definitely worth a shot!

Tip #3 - Make an Ad

Okay, so the article says that there are no ad platforms yet, but that has changed! There are ways that you can add in an ad when the app is launched as well as in the middle of the feed. However, I don't think these are very useful. The best way to go about it is to make your own content and go from there. 

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Okay so actually to my surprise Walmart has a verified account on TikTok. Crazy right, but it's actually kind of funny. Walmart has about 125.6K followers. From there they have several videos. They have focused on using their own content and catering it to the platform of TikTok, but still with originality. They are showing their products off, but in a funny way that caters to most users on TikTok. I suggest checking it out if you are interested in seeing how a company can be on TikTok.

Sorry guys that this was so long. If you stuck through it, I am thankful for you!! As always feel free to drop a comment and let me know what you think!

xx

Mollie